Service above all else.

We are a family-run business based in the Manawatu town of Marton. Our people care deeply about what we do and the quality of the service we provide. To us, there’s nothing better than meeting the needs of our customers, while exceeding their expectations. Our philosophy is simple: service above all else.

Meet Stewart Burrell

Manawatu local and Burrell’s managing director Stewart Burrell is the face of our organisation. He’s been in the business since 1979, starting out as a delivery driver for Apparelmaster in Dunedin. He grew up around hardworking people in uniforms that needed cleaning and special care. His dad was a mechanic, his mum a strawberry farmer. His forebears were ship builders and tractor engineers. He knows the value of providing a one-stop-shop for a company’s workwear, linen and supply needs. He has never wavered in his strong belief in customer service. When it comes to this business, it’s in Stewart’s blood. He gets it.

Email Stewart

Looking to the Future

Looking ahead, it’s all about business responsibility and maintaining a high commitment to customer service and customer care. According to Stewart: “We want to be the best within our sector for the people of the Manawatu. Everything we do should stand up against and exceed, wherever possible, the best in New Zealand.”

Our Clients


We source all our workwear from Apparelmaster. We trust their products, standards of care and we’re proud to be associated with their brand. We know you’ll feel the same.


We source all our linen from Linenmaster. We trust their products, standards of care and we’re proud to be associated with their brand. We know you’ll feel the same.

The Manawatu Region – Our Home

We are proud to call the Manawatu home and to base ourselves in Marton. It is our pleasure to provide workwear, linen and supplies to businesses and industries throughout the Marton, Bulls, Feilding, Palmerston North, Manakau, Levin, Foxton and Sanson district.

Life Education logo

Supporting the Community

Getting in behind our community and showing our support is important to us as a family-run business. We are big supporters of our local sports teams, Rangitikei hockey particularly. We sponsor traffic awareness training at our local schools and we are strongly committed to supporting the Life Education Trust – a wonderful charity that provides health education to primary and intermediate kids.